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Kitchun®
A witty name that celebrates fearless, chef-driven snacking where bold baking flavors flip the kitchen table on boring paleo snacks.
The Opportunity
Granola Mama started out as a small farmers market brand founded by chef-entrepreneurs Keisha and Gloriana. They are both trained chefs and exercise enthusiasts who created grain-free, nutrient-dense snacks with bold flavors that pushed boundaries in healthy snacking.The original name felt limiting and didn’t communicate the expertise, adventurousness, or broader potential of the brand’s expanding product lines. They needed a master brand name that could grow beyond non-granola into a full line of snacks, convey their culinary chops, and speak to health-conscious consumers who still crave fun and indulgence.
The Name
We rebranded the name Kitchun®, a playful nod to the kitchen and the founders’ chef-driven creativity. The “UN” was intentionally chosen to signal their approach to snacking: unapologetically different, fearless, and the opposite of the norm.The accompanying tagline Fearless Fooding® signals a bold, playful approach to food where creativity and flavor lead the way.The name created playful creative real estate for hilarious product names that reflected the founders’ wit and humor. We named the product lines Batch, Please® for cookies and cheeky flavors like Jane Ain’t So Plain® and Cocoa You Didn’t® reinforcing the brand’s witty, chef-driven personality.
Yep, we named it. And we also branded it.
For the full brand experience — identity, packaging, messaging, website, and asset execution — visit our sister site, Shelf Studio.
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