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Chickease®
A playful, approachable name that captures the convenience, portability, and craveworthy flavors of chickpea snacks.
The Opportunity
Halvana, a Canada-based Mediterranean snack and condiment brand was looking to expand into the U.S. grocery market. They wanted to bring artisanal, protein-packed chickpea snacks to on-the-go consumers. These remarkably innovative snacks were the first of their kind—no refrigeration required and ready to be enjoyed anywhere, from hiking trails to lunchboxes.The product’s personality was cultured yet playful, good-for-you, and approachable. Packaging, flavors, and marketing all had to communicate both convenience and a sense of fun.
The Name
We named the brand Chickease®.Early masterbrand naming ideas focused on the chickpea or its ease of use—“Super Easy,” “Chiksa,” “Easy Chickpeasy,” even “Chickies.” But once we did consumer testing, “Chickease” won out. Chickease spotlights chickpeas as the powerhouse protein hero, helping the brand stand out and expand into multiple chickpea-based products. The name was instantly memorable, approachable, and playful and highlighted the portability and convenience of the product itself. The next obvious step was to pair it with an equally fun tagline, Easy Chickpeasy.®
Yep, we named it. And we also branded it.
For the full brand experience — identity, packaging, messaging, website, photography, and asset execution — visit our sister site, Shelf Studio.
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